Collaborations

Beyoncé's IVY PARK joins forces with adidas and Peloton


25 10 2021

Beyoncé's athleisure brand IVY PARK has partnered with adidas and Peloton to offer their first collaborative capsule collection of clothing and footwear, 'purposefully crafted to empower everyone on their fitness journey'.

The collaboration follows the Lemonade hitmaker's partnership with Peloton in 2020 'which featured a Peloton Artist Series and pro-social initiatives', and celebrates 'the joining of music, sport and fashion'. Featuring pieces including neon bike shorts and tights, 'adidas x IVY PARK x Peloton is a statement of inclusivity and energetic movement'.

Sign up for our free newsletter

Get weekly news updates from The Media Eye, straight to your inbox

Get the inside track

Sign up to access the complete contact and operational data your peers rely on.